Neha Joshi
Product Marketing Manager for Category-Defining Launches
From customer insight to CES-level launches, translating product truth into positioning, sales narratives, and GTM execution that drives adoption.
How I turn raw ideas into products that generate recurring revenue
I work at the intersection of product, customer insight, and go-to-market execution helping teams align on who the product is for, why it matters, and how it wins in the market.
Selected Product Marketing Work
Real product marketing artifacts I owned, created, and executed end-to-end, each tied to go-to-market execution, adoption, or revenue outcomes.
How I Drive Product Marketing
From customer insight to launch execution, across complex products and teams
Customer & Market Insight
Turns fragmented customer input into clear buying signals that shape positioning, segmentation, and GTM decisions.
I extract signal from messy customer input -interviews, win-loss data, and sales conversations to identify what actually triggers buying, what blocks it, and what the product must prove to win.
This insight directly shapes segmentation, positioning choices, roadmap priorities, and GTM decisions.
Positioning & Messaging
Transforms product truth into belief so the right customers instantly understand why this product is for them.
Most products fail not because they lack features, but because they fail to create belief. I turn product truth into positioning that reframes the problem, sharpens differentiation, and makes the product feel like the inevitable choice, for buyers, users, and internal teams alike.
Revenue, Product-Market Fit & Execution
Aligns roadmap, market demand, and execution to accelerate adoption, improve product-market fit, and drive revenue.
Revenue doesn’t come from shipping more. It comes from shipping what the market is ready to buy.
I partner closely with product and engineering to align roadmap decisions with real customer demand, ensuring what gets built accelerates time-to-value, reduces adoption friction, and strengthens product-market fit.
Go-to-Market & Sales Enablement
Equips sales with clarity, confidence, and narratives that shorten sales cycles and reduce deal friction.
I design go-to-market and sales enablement that turns product clarity into selling confidence.
By equipping sales with sharp positioning, clear narratives, and real objection-handling, I help teams shorten sales cycles, reduce deal friction, and drive adoption at launch and beyond.
