Hello, and thank you for stopping by. My name is Neha Joshi. I'm a Product Marketing professional with a background in PR and a Master's in Corporate Communication. Today, I focus on building impactful go-to-market strategies across the Healthcare, HealthTech, SaaS, and Mission-driven organizations. 

Over the years, I've gained integrated comms and marketing experience, from securing media coverage and preparing senior leadership including CEOs and Founders for media and public appearances to shaping the full spectrum of Product Marketing: developing consumer personas, conducting Voice-of-Customer (VoC) research, crafting positioning and messaging, and enabling Sales with high-impact battlecards.

Welcome to my portfolio, where I share the story of Anna, a product I helped launch at CES, one of the world's most prestigious trade show platforms for innovation. My work ensured teams and sales reps entered CES (and the critical follow-ups that came after) with consistent, confidence-boosting messaging, also fueling stronger demos, media interviews, and investor conversations.

Start here to learn the background of this portfolio, and here to dive into the strategies and assets I built to bring a new product to market at CES and beyond. I hope you find these pieces both insightful and aligned with your goals.

Thank you again for visiting. Your time and interest mean a lot to me. I look forward to working together in the future.

I’d love to connect. Feel free to connect with me on LinkedIn.