Strategized and authored consumer personas that shaped messaging, positioning, and GTM strategy for the launch of Anna, a FemTech wearable and SaaS mobile app, during my time as PMM at March Health.

Read more to explore the detailed persona cards, each representing a key segment of our target users.

I led a cross-functional brainstorming session to design customer interview questions, conducted in-depth 1:1 interviews, and scripted an internal persona video, all to capture the authentic voice of our customers.

Click to see how I used these insights to write detailed consumer personas that powered our GTM and product launch at CES.

How I translated in-depth consumer research into Anna’s positioning and messaging — creating a unified voice across product, marketing, and sales for our CES launch.

I’ve never been much of a fly fisherman, but that doesn’t mean I can’t appreciate the work of art that is a well tied lure.