8 years of experience in Product Marketing (3 years) and PR & Marketing (5 years). Master's in Corporate Communication. Skilled in building impactful go-to-market strategies across the Healthcare, HealthTech, SaaS, and Mission-driven organizations.

CORE EXPERTISE

EXPERIENCE HIGHLIGHTS

Freelance/Contract Amazon KDP author + Startup advisor & contributor. 06/2021 – Present

During this period, I stepped into a consultant/freelance role where I continued to grow as a communicator and product marketer across a diverse range of industries, including health tech, e-commerce, and climate advocacy.

Amazon KDP Author: Published 2 books, managing end-to-end product listing, branding, and Amazon advertising; achieved 4.5★+ ratings with reviews highlighting clarity and value.

Startup Advisor: Supported an early-stage health tech startup with messaging strategy, value propositions, user research, and early GTM planning.

Contract PR Consultant (Earthjustice, 03/2023–10/2023): Built the nonprofit’s first digital media kit, revamped e-commerce copy to boost conversions, and partnered cross-functionally on clean energy storytelling.

Professional Development: Working on certifications in AI, Python, and Product Marketing to strengthen technical and data fluency.

Product Alignment: Applied PMM skills to refine product content, customer messaging, and feature positioning across consulting projects, ensuring alignment between user insights and product direction.

Earthjustice Communications & Marketing Manager (Contract) 03/2023 – 10/2023

40-hour/week contract during my consulting period. Led user-centric PR and product-aligned communications for a 500+ person environmental nonprofit focused on clean energy and climate justice.

Produced 10+ content assets (executive messaging, employee features, digital storytelling) tailored to internal and external audiences.

Built Earthjustice’s first digital media kit, streamlining cross-departmental messaging and improving consistency for press and internal teams.

Rewrote e-commerce copy and advised UX/UI enhancements, driving stronger alignment between brand tone and product performance.

Led internal campaigns using infographics and storytelling that boosted adoption of cross-functional priorities by 30%

Aerendir Mobile Inc. Product Marketing & Communications Manager (Contract) 01/2021 – 06/2021

Owned product messaging, executive visibility, and PR strategy for a biometrics AI startup. Translated deep-tech innovation into customer-facing positioning and content aligned with early-stage GTM planning.

Developed core messaging and positioning for Aerendir’s biometric authentication platform, applied across investor decks, media kits, and customer-facing materials.

Partnered with Product, Engineering, and Sales to align messaging with the roadmap and user needs; built demo scripts and briefing docs for both technical and non-technical audiences.

Supported early-stage GTM strategy by defining value propositions, crafting user-specific narratives, and capturing real-time feedback during live product demos.

Host at FindBiometrics Global Summit, gathering market insights to refine messaging and improve sales enablement.

Secured 10+ media placements and prepared the CEO for press interviews and conference panels.

Drove thought leadership content strategy, positioning Aerendir at the intersection of AI, biometrics, and digital health.

March Health Product Marketing & Communications Manager 10/2019 – 01/2021

Owned go-to-market and communications strategy for a women’s health tech startup, driving Anna’s journey from stealth through its CES 2020 debut. Led positioning, messaging, customer research, and cross-functional launch readiness.

Spearheaded the CES 2020 launch, managing live demos independently while gathering real-time customer and stakeholder feedback that directly informed product roadmap iterations.

Acted as company spokesperson for media interviews and industry presentations, elevating executive visibility and brand credibility.

Built a comprehensive suite of product marketing collateral — investor decks, FAQs, battlecards, one-pagers, brochures, explainer videos, and web pages — ensuring consistent messaging across audiences.

Led a 300-person Voice of Customer initiative, uncovering pain points and usage patterns that shaped consumer personas, positioning, and messaging frameworks.

Partnered with Product, Sales, and Design via agile tools (Trello, Jira) to align roadmap, positioning, and enablement materials with user insights and A/B test learnings.

Drove executive visibility with press releases, talking points, blogs, and PR strategy, resulting in earned media coverage and stronger investor engagement.

Delivered sales enablement assets that prepared reps with proof-backed messaging, competitive comparison frameworks, and objection-handling language, setting the foundation for the CES follow-ups.

Artful-Noons Brand Marketing Manager 04/2018 – 10/2019

Led brand identity, internal storytelling, and employee engagement strategy for a creative services firm during its transition from B2C to B2B.

Repositioned the brand from B2C to B2B, resulting in a 40% increase in client inquiries and new business partnerships.

Revamped internal and external website content, reducing bounce rate by 60% and increasing traffic by 75%.

EDUCATION

Master of Arts in Corporate Communication, Baruch College, City University of New York, NY

Bachelor of Arts in English Literature, University of Mumbai, Mumbai, India

TOOLS KIT

Product Marketing & Research: Aha!, Typeform, Notion AI, Jasper.AI, Google Analytics, Tableau
Competitive & Market Insights: SEMrush, SimilarWeb, Brandwatch, Google Trends, BuiltWith, SurveyMonkey
Content & Messaging: Canva, WordPress, Grammarly, Copy.ai, ChatGPT, Gemini, Perplexity.ai, Medium
Collaboration & Campaigns: Trello, Jira, Slack, MS Teams, Zoom, Toggl
Actively Learning: Figma, Mixpanel, Webflow, Google Optimize

LinkedIn testimonials

Neha Joshi’s Portfolio